How To Improve Consistency In Your Business

How to Improve Your Consistency in Business

General Business practice

I’ve found out that to build a successful business, you have to be very consistent. Consistency is key when it comes to working with customers/clients, keeping up with brand image, keeping up with services and generally being efficient.

But what does it mean to be consistent?

The word “consistent” is defined as “always acting or behaving in the same way.”

Consistency in business seems like a primary idea, but many business owners, especially solopreneurs, operate in a confused way. They seem to not have a real plan or roadmap for their success. They don’t “act or behave the same way.” Instead, their day-to-day activities revolve around putting out fires and just trying to keep up.

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Why consistency is important in business

Consistency is important because it provides stability. If you know that, day in and day out, your company will follow the same processes and work towards the same goals, then you also know what to expect from your business. That sense of certainty can be very reassuring to customers and business owners alike.

Consistency is also vital because it ensures that all your efforts are going towards the same goals. It’s easy for your team members to get distracted and not know what they’re doing with their time. When everyone in an organization is on the same page, that doesn’t happen.

Lots of solopreneurs get distracted and lose track of time. For example, you may find yourself chasing glittering objects or spending too much time on things that are not relevant to your business or your life goals.

Remember that every decision you make and every action you take affects the success of your business. If you keep that in mind, then it’s easier to understand just how important consistency is.

“Motivation gets you going, but discipline keeps you growing." John Maxwell 

That’s the Law of Consistency. It doesn’t matter how talented you are. It doesn’t matter how many opportunities you receive. If you want to grow, then be consistent.

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How to Develop Consistency In Your Business

As the business owner, consistency begins with you. Whether you are a team of one or more, you are the leader, and your approach to consistency sets the tone for your team members and the whole business.

The first thing any business needs to do to be consistent is to have a vision. Without a cohesive idea of what you’re trying to accomplish, your company’s actions won’t add up to much. Therefore, vision is a crucial part of your business strategy.

Make a Plan

The next step in developing consistency is making a plan. It’s hard to be consistent if you don’t know what you’re supposed to be doing.

A plan is your guideline for your business practices and focus areas. It doesn’t have to be super complicated. It just has to provide a course of action that you to follow. A business plan doesn’t have to be formal or long-term. I like to create short plans say a 90-day plan. 90-day plans allow me to be both consistent and flexible.

Stay On Your plan

This is where many business owners fail. They get all excited about their business and then start running it without any real focus. Which means they drift away from the initial plan.

Consistency requires you to have the discipline to stay on your plan, even when it’s hard or feels wrong. So commit to following your plan of action for a pre-determined period (again, I recommend a 90-day action plan).

If you can do that, you’re well on your way to a successful business.

Establish Solid Systems And Processes

Systems and processes are what keep consistency alive in the long term. The more that you can systematize the day-to-day operations of your business, the more consistent you willbecome.

For example, you can create a daily or weekly checklist so that specific actions will always be performed no matter how busy you get. This ensures that important tasks don’t fall through the cracks.

Or you can use automation tools, such as a social media scheduler, to ensure that you consistently post content.

Having systems in place will keep things consistent so that all aspects of your business run smoothly.

PRO-TIP

If establishing processes overwhelms you, then do a little bit at a time.

Benefits of consistency in business

There are many benefits of consistency in business. 

Consistency shows you’re reliable. 

It allows customers to know what they can expect from your company.

Consistency also helps you see your priorities clearly, which is essential when making tough decisions or setting spending limits.

Consistency allows you to analyze your efforts

Doing things consistently lets you see how effective your business practices are. You can then use that information to improve or change what isn’t working for you.

It’s important to remember that it often takes time for your efforts to pay off. You may not see results right away. You can’t decide if something works or not until you try it out for a while. 

For example, let’s say you decide to try a new social media platform. You can’t post once or twice and expect instant results.

But if you’re consistent, you can measure the effectiveness of your actions. Evaluate your strategy on a regular basis. Then, you’ll be able to decide if you need to change the entire initiative or simply make some minor tweaks.

Consistency helps you build your brand

It’s so important to have consistent branding and messaging. Brand consistency helps you establish the “know, like and trust” factor with your target audience. When potential customers know what you stand for and recognize your brand elements, then it’s easier for them to trust your business.

But if you’re constantly changing your identity, colors, fonts, and messaging, then people have no idea who you are. That creates confusion for customers. You want to make your customers happy; confusion does not lead to happy customers.

I’m thinking of my business, I used to be like that until I attended a training that opened my eyes. I changed names, colours and all several times in the past year for my facebook group. A lot of members unfollowed my group. Yes! I’m not free from this, i learnt the hard way. This i know and have experienced so i want to let us know that lack of brand consistency destroys customers/clients trust.

Being consistent doesn’t mean you can't be flexible

Don’t get me wrong. Being consistent doesn’t mean that you are inflexible. On the contrary, it’s important to continue evolving and growing your business.

But that doesn’t mean you should constantly make random changes without analyzing them first.

Consistency in business isn’t about being stagnant and not innovating or improving your products and services, but rather about having a clear plan and following it. Then step back periodically to assess your results.

Take Consistent Action

The important thing is to take action. This is how consistency leads to success.

Make a plan. Develop your systems. But, above all, take action.

“Success is the sum of small efforts – repeated day in and day out.” Robert Collier 



Consistent action leads to positive results over time. You just have to stay with it.

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