12 social media skills you need in 2022

 

Social media has become very important for every business owner. It has become a hotspot for brand awareness and also a spot to keep an eye on your competitors. Social media has been helpful in developing and nurturing new relationships with current customers and potential customers.

Its imperative to develop yourself as a social media marketer by acquiring or developing the following skills. Developing and maintaining a consistent social media presence is a must.

Top Social Media Skills You Need In 2022

1. Communication: Communication is the first skill any social media marketer must have to succeed. Every social media marketer must have an excellent communication skill because you need it to put your ideas and campaigns into words and to be the voice of your brand. This is a must have out of all the skills. You need to have a strong communication skill to represent your brand and engage your customers. You need it to get along with other people, colleagues, fans, followers and all. 

2. Creativity: This is is another very important attribute for marketing successfully on sthe social media space. Social media people tend to unfollow brands if the content they are sharing is boring or repetitive. To keep your followers/fans engaged and hooked social media marketers need to consistently and constantly come up with new and engaging ideas. You need to put your creative cap on and run campaigns ceaselessly. From interactive contents to contests to viral videos. you should equally think of ways to stand out from the millions of other marketers online.

3. Writing Ability: Writing is a must have for all social media marketer. Although videos and images dominate, writing equally plays an important role. Whether its a post or a tweet, writing is an important part of social media. if your captions or headline is not captivating enough, its not likely going to motivate enough clicks.

4. Content Arrangement: Content is the key in social media marketing and can never be over emphasised. It is a very important skill for all social media marketers since they need to know when to share, how to share, what to share and even where to share. In addition to being familiar with content sources and audience preferences.

5. Project Management: Social media marketers need good project management skills. They need this to master publishing schedules, track contacts and maintain social media profiles. They need to meet with graphics designers, writers and even run reports, run ads, manage ad budgets and much more. With a strong project management skill, a marketer can stay on top of all these tasks as well as know when content needs to be published, what to plan and how to keep track of all the different social media discussions going on.

 

6. Aptitude To Learn: With the constant change in technology, new social media platforms erupting all the time, new upgrades or features on existing platforms and consumer ever changing taste a good social media marketer should be willing and ready to learn. You need to be knowledge savvy so as to be abreast with activities on the social media space.

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7. Marketing: Social media is only a tool you are using to market, you are the marketer, you are the one doing the marketing on social media which means you need a solid understanding of marketing principles. You do not necessarily need a marketing degree but you need a good foundational knowledge about how marketing works.

8. Adaptability: Social media changes constantly and the best social media marketer is one who can quickly adapt to new situations or respond to something that is happening in the social media environment whether good or bad. 

9. Strategic Thinking: Social media to some people looks like its all fun but successful social media marketing requires great strategies. You need to be strategic when creating contents/posts and videos. The results you get depends on your strategic planning. 

10. Community Management: Social media marketing requires you to build connections and an online community to succeed. If you look at the big brands, you will see that they all have one thing in common they have a community. This is why we have the facebook groups, facebook pages and so on.

11. Build Relationship: As a social media marketer, you need to learn to build relationships, reach out to people and make real connections with people. This is the reason why appearing as your authentic self is vital. Be authentic always.

12. Analytical Skills: At the end of it all, you need to know if all your efforts as an online marketer are paying off or not. If you are being noticed or if what you are doing is working for your business or not. This is why you need analytical skills. you need to know how to check metrics and reporting same. Having an analytical mind will help you understand the data which in turn helps your decision making process instead of relying on assumptions. 

It is not entirely compulsory for you to have all the above mentioned skills to be successful as a social media marketer, you can just be really strong in a few. Try to identify where your strengths and weaknesses lies. Improve on the skills you have, use them and acquire the ones you don't have by taking on trainings.

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These are the skills i have observed from years of using social media. If you have others do let us know in the comments. I would like to know if there are other skills a social media marketer should have? Feel free to let us know about them.

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